<p lang="ro-RO"><span style="font-size: large;">În pia<span style="font-family: Tahoma,sans-serif;">ț</span>a turistic<span style="font-family: Times New Roman CE,Times New Roman,serif;">ă</span> domne<span style="font-family: Tahoma,sans-serif;">ș</span>te de câ<span style="font-family: Tahoma,sans-serif;">ț</span>iva ani buni un set de confuzii care, probabil, sunt alimentate nu atât de rutina ori suficien<span style="font-family: Tahoma,sans-serif;">ț</span>a instaurat<span style="font-family: Times New Roman CE,Times New Roman,serif;">ă</span> în industrie ci mai ales de instabilitatea economic<span style="font-family: Times New Roman CE,Times New Roman,serif;">ă</span>, social<span style="font-family: Times New Roman CE,Times New Roman,serif;">ă</span> ori de... emigrarea ideilor. </span></p>
<p lang="ro-RO"><span style="font-size: large;">Prima confizie are leg<span style="font-family: Times New Roman CE,Times New Roman,serif;">ă</span>tur<span style="font-family: Times New Roman CE,Times New Roman,serif;">ă</span> cu evaluarea poten<span style="font-family: Tahoma,sans-serif;">ț</span>ialului clientelei. To<span style="font-family: Tahoma,sans-serif;">ț</span>i ne-am dori un turism de lux în care ba<span style="font-family: Tahoma,sans-serif;">ș</span>tanii lumii cheltuie într-un minut probabil cât cheltuiesc o sut<span style="font-family: Times New Roman CE,Times New Roman,serif;">ă</span> de mii de turi<span style="font-family: Tahoma,sans-serif;">ș</span>ti într-o s<span style="font-family: Times New Roman CE,Times New Roman,serif;">ă</span>pt<span style="font-family: Times New Roman CE,Times New Roman,serif;">ă</span>mân<span style="font-family: Times New Roman CE,Times New Roman,serif;">ă</span>. Dar dac<span style="font-family: Times New Roman CE,Times New Roman,serif;">ă</span> statisticile au marje corecte 90% din bog<span style="font-family: Times New Roman CE,Times New Roman,serif;">ă</span><span style="font-family: Tahoma,sans-serif;">ț</span>iile lumii sunt de<span style="font-family: Tahoma,sans-serif;">ț</span>inute de circa 1% din popula<span style="font-family: Tahoma,sans-serif;">ț</span>ia planetei. Dac<span style="font-family: Times New Roman CE,Times New Roman,serif;">ă</span> industria turistic<span style="font-family: Times New Roman CE,Times New Roman,serif;">ă</span> ar fi calibrat<span style="font-family: Times New Roman CE,Times New Roman,serif;">ă</span> numai pe acest 1%, am asista zilnic la falimente spectaculoase. F<span style="font-family: Times New Roman CE,Times New Roman,serif;">ă</span>c<span style="font-family: Times New Roman CE,Times New Roman,serif;">ă</span>torii de turism au observat c<span style="font-family: Times New Roman CE,Times New Roman,serif;">ă</span> principalul du<span style="font-family: Tahoma,sans-serif;">ș</span>man al ospitalit<span style="font-family: Times New Roman CE,Times New Roman,serif;">ă</span><span style="font-family: Tahoma,sans-serif;">ț</span>ii sunt proiectele... onirice. <span style="font-family: Tahoma,sans-serif;">Ș</span>ansa de reu<span style="font-family: Tahoma,sans-serif;">ș</span>it<span style="font-family: Times New Roman CE,Times New Roman,serif;">ă</span> a unui manager de hotel ori de travel este s<span style="font-family: Times New Roman CE,Times New Roman,serif;">ă</span> se alieze cu realitatea. Majoritatea par s<span style="font-family: Times New Roman CE,Times New Roman,serif;">ă</span> fi optat pentru formula hibrid - trag cu ochiul spre turi<span style="font-family: Tahoma,sans-serif;">ș</span>tii de lux, ce apar rar, dar fac profit cu turismul de evenimente <span style="font-family: Tahoma,sans-serif;">ș</span>i mai ales cu cel de mas<span style="font-family: Times New Roman CE,Times New Roman,serif;">ă</span>. Numerele mari sunt câ<span style="font-family: Tahoma,sans-serif;">ș</span>tig<span style="font-family: Times New Roman CE,Times New Roman,serif;">ă</span>toare. Fire<span style="font-family: Tahoma,sans-serif;">ș</span>te, o parte din aceste sublinieri nu-mi apar<span style="font-family: Tahoma,sans-serif;">ț</span>in. Le-am ”prizat” la un simpozion în care un consultant american din bran<span style="font-family: Tahoma,sans-serif;">ș</span><span style="font-family: Times New Roman CE,Times New Roman,serif;">ă</span> a vorbit hotelierilor despre grija fa<span style="font-family: Tahoma,sans-serif;">ț</span><span style="font-family: Times New Roman CE,Times New Roman,serif;">ă</span> de nevoile clientului. Domnia sa mai ar<span style="font-family: Times New Roman CE,Times New Roman,serif;">ă</span>ta c<span style="font-family: Times New Roman CE,Times New Roman,serif;">ă</span> în urma studiilor turismul de familie <span style="font-family: Tahoma,sans-serif;">ș</span>i cel de tineret se dovedesc per total foarte profitabile. Chiar dac<span style="font-family: Times New Roman CE,Times New Roman,serif;">ă</span> tariful pe camer<span style="font-family: Times New Roman CE,Times New Roman,serif;">ă</span> este modest câ<span style="font-family: Tahoma,sans-serif;">ș</span>tigul se ob<span style="font-family: Tahoma,sans-serif;">ț</span>ine în zona de consuma<span style="font-family: Tahoma,sans-serif;">ț</span>ie. </span></p>
<span style="font-size: large;"><span lang="ro-RO">A doua confuzie face, în continuare, ravagii printre managerii din turism. Mai ales din zona central </span><span style="font-family: Tahoma,sans-serif;"><span lang="ro-RO">ș</span></span><span lang="ro-RO">i est european</span><span style="font-family: Times New Roman CE,Times New Roman,serif;"><span lang="ro-RO">ă</span></span><span lang="ro-RO"> unde Dom</span>’ director<span lang="ro-RO"> autohton se simte jignit doar cu firimituri de... profit. El s-a obi</span><span style="font-family: Tahoma,sans-serif;"><span lang="ro-RO">ș</span></span><span lang="ro-RO">nuit s</span><span style="font-family: Times New Roman CE,Times New Roman,serif;"><span lang="ro-RO">ă</span></span><span lang="ro-RO"> schimbe dou</span><span style="font-family: Times New Roman CE,Times New Roman,serif;"><span lang="ro-RO">ă</span></span><span lang="ro-RO"> ma</span><span style="font-family: Tahoma,sans-serif;"><span lang="ro-RO">ș</span></span><span lang="ro-RO">ini pe sezon </span><span style="font-family: Tahoma,sans-serif;"><span lang="ro-RO">ș</span></span><span lang="ro-RO">i pentru firimituri nu merit</span><span style="font-family: Times New Roman CE,Times New Roman,serif;"><span lang="ro-RO">ă</span></span><span lang="ro-RO"> s</span><span style="font-family: Times New Roman CE,Times New Roman,serif;"><span lang="ro-RO">ă</span></span><span lang="ro-RO"> coboare din pat. O fac al</span><span style="font-family: Tahoma,sans-serif;"><span lang="ro-RO">ț</span></span><span lang="ro-RO">ii mai tineri, mai agili, mai fomi</span><span style="font-family: Tahoma,sans-serif;"><span lang="ro-RO">ș</span></span><span lang="ro-RO">ti, care se rup de munc</span><span style="font-family: Times New Roman CE,Times New Roman,serif;"><span lang="ro-RO">ă</span></span><span lang="ro-RO"> pentru acel... mic câ</span><span style="font-family: Tahoma,sans-serif;"><span lang="ro-RO">ș</span></span><span lang="ro-RO">tig. Vremuri de criz</span><span style="font-family: Times New Roman CE,Times New Roman,serif;"><span lang="ro-RO">ă</span></span><span lang="ro-RO">. </span><span style="font-family: Tahoma,sans-serif;"><span lang="ro-RO">Ș</span></span><span lang="ro-RO">i ea va mai dura. Bugetele alocate pentru c</span><span style="font-family: Times New Roman CE,Times New Roman,serif;"><span lang="ro-RO">ă</span></span><span lang="ro-RO">l</span><span style="font-family: Times New Roman CE,Times New Roman,serif;"><span lang="ro-RO">ă</span></span><span lang="ro-RO">torii sunt din ce în ce mai modeste dar preten</span><span style="font-family: Tahoma,sans-serif;"><span lang="ro-RO">ț</span></span><span lang="ro-RO">iile turi</span><span style="font-family: Tahoma,sans-serif;"><span lang="ro-RO">ș</span></span><span lang="ro-RO">tilor sunt din ce în ce mai mari. Culmea obr</span><span style="font-family: Times New Roman CE,Times New Roman,serif;"><span lang="ro-RO">ă</span></span><span lang="ro-RO">zniciei? Depinde din ce unghi prive</span><span style="font-family: Tahoma,sans-serif;"><span lang="ro-RO">ș</span></span><span lang="ro-RO">ti lucrurile. </span></span>
<p lang="ro-RO"><span style="font-size: large;">O alt<span style="font-family: Times New Roman CE,Times New Roman,serif;">ă</span> confuzie se refer<span style="font-family: Times New Roman CE,Times New Roman,serif;">ă</span> la emigrarea ideilor. Accesul la cultura <span style="font-family: Tahoma,sans-serif;">ș</span>i informa<span style="font-family: Tahoma,sans-serif;">ț</span>ia turistic<span style="font-family: Times New Roman CE,Times New Roman,serif;">ă</span> nu mai este sinecura doar a câtorva sute de manageri. Ca <span style="font-family: Tahoma,sans-serif;">ș</span>i în alte domenii informa<span style="font-family: Tahoma,sans-serif;">ț</span>ia s-a democratizat <span style="font-family: Tahoma,sans-serif;">ș</span>i ne-a permis s<span style="font-family: Times New Roman CE,Times New Roman,serif;">ă</span> devenim mai dinamici, mai flexibili, mai rapizi. Ospitalitatea nu mai este doar apanajul celor n<span style="font-family: Times New Roman CE,Times New Roman,serif;">ă</span>scu<span style="font-family: Tahoma,sans-serif;">ț</span>i cu asemenea înclina<span style="font-family: Tahoma,sans-serif;">ț</span>ii. Ea se înva<span style="font-family: Tahoma,sans-serif;">ț</span><span style="font-family: Times New Roman CE,Times New Roman,serif;">ă</span>, are trucurile ei. <span style="font-family: Tahoma,sans-serif;">Ș</span>i chiar dac<span style="font-family: Times New Roman CE,Times New Roman,serif;">ă</span> uneori turistul simte falseturi în interpretare, e dispus s<span style="font-family: Times New Roman CE,Times New Roman,serif;">ă</span> asculte melodia pân<span style="font-family: Times New Roman CE,Times New Roman,serif;">ă</span> la cap<span style="font-family: Times New Roman CE,Times New Roman,serif;">ă</span>t. Doar e în vacan<span style="font-family: Tahoma,sans-serif;">ț</span><span style="font-family: Times New Roman CE,Times New Roman,serif;">ă</span>. <span style="font-family: Tahoma,sans-serif;">Ș</span>i muzica ospitalit<span style="font-family: Times New Roman CE,Times New Roman,serif;">ă</span><span style="font-family: Tahoma,sans-serif;">ț</span>ii e bonus. </span></p>
<p lang="ro-RO"><span style="font-size: large;">MARIAN CONSTANTINESCU </span></p>